
There’s nothing like a trip to Hawaii to drive home the reality that life is truly for living. As I sat on the shore, I watched the waves start far out toward the horizon, and it seemed as if they would go on forever. But before I knew it, they came crashing to the shore. I watched it happen over and over. I also watched surfers ride those same waves, some hanging on for the duration while others crashed into theater. Whatever happened, they’d paddle back out and wait for the next worthwhile wave. Some got tired and came to shore. Others sat out there and never caught another wave.
That’s when it hit me: Isn’t that just like life? You wait for the wave then ride it as far as you can. It’s such a great wave that you start to feel like it’s going to last forever. You even begin to forget all the work it took to paddle out and get past the big waves crashing on top of you. All you can focus on is the great ride. But then, in a split second, CRASH. You’re off your board and under the swirling water, wondering if you’ll ever make it back to the surface for some air. This is the true test: Do you paddle back out, struggling past those initial waves, and wait it out to try again or does the wipeout stick in your mind and send you heading for the shore?
In life – and in sales – we’re surfing. We do all that’s needed to get to a place where we’re moving forward, and it feels like the ride won’t end. It’s exciting, thrilling, and lucrative – riding that wave. Then, for some of us, the wave comes to an end and we crash. When that happens, it can seem like all that effort was for nothing. When you feel that way, do you find yourself turning toward shore or heading back out to try again?
We all have big waves in life and in business. Never taking a chance of a wipeout is often easier because you can’t fail if you never try, but you don’t get anywhere if you don’t let go of that fear of failure. You don’t have to have a perfect ride. Success and happiness are often just a matter of hanging on after all the others choose to let go. And when that wave ends and you find yourself struggling to catch your breath, just spit out the sand, get back on your board and start paddling.
The shore is already crowded with spectators who have given up, and they’re just waiting for you to wipe out too. A lot of people say life isn’t easy. I say it’s as easy as you make it. Enjoy the ride and make some dreams come true.
One Washes Out, Another Washes In
Surfing great Laird Hamilton wasn’t necessarily born to ride the waves. His mother moved them to Hawaii after Laird’s father left. A young Laird later introduced his mom to big-wave surfer Bill Hamilton, whom he’d met on the beach of the North Shore of Oahu. After the boy’s mother and Bill Hamilton married, it was Bill who influenced and molded Laird into a surfer. Where are you in this wave analogy? Waiting on the shore? Paddling back out? Crashed, gasping for air? Riding the wave in?
Where are you in this wave analogy? Waiting on the shore? Paddling back out? Crashed, gasping for air? Riding the wave in?



